Naturhouse opens a store at the Dolphin Mall, Miami’s largest shopping centre
Madrid, 2018– Naturhouse, a company specialising in the sale of dietary products and dietary re-education, has opened its third centre in the US at Miami’s Dolphin Mall. This is the city’s largest shopping centre, which receives more than 36 million people a year from a range of cultures and countries.
The new centre is part of the group’s growth strategy in the United States and will increase the brand’s visibility among both local residents and the tourists who visit the city every year, with the hope that this will lead to a rise in the company’s appeal to new franchisees and customers.
The new store is located in a prime area within the shopping centre and covers a larger-than-usual 100m2 surface area. This is because Naturhouse sells more items in the US to adapt its offering to market demand.
According to Félix Revuelta, chairman of Naturhouse: “The United States is one of our priorities in terms of our current growth and our entering the Dolphin Mall is a decisive step forward. I am sure it will provide a major boost for our brand and, consequently, for our business in the area.”
Naturhouse is a Spanish business group listed on the Spanish stock exchange that works in the diet and nutrition sector, with a proprietary and distinctive business model based on the “Naturhouse Method”. The method combines the sale of food supplements with free, personalised advice and monitoring from a qualified specialist. Since it opened its first shop in the Spanish city of Vitoria in 1992, Naturhouse has provided advice to more than 6,500,000 people. The company, which operates in 33 countries, had 2,350 centres at 30 September 2017, both directly operated and franchises. Naturhouse is the only diet food business to be present throughout the whole value chain, from product development and manufacturing to sales and customer assessment. This, alongside the business’ low investment requirements and an attractive return for franchisees, has meant the company has received numerous awards. For nine consecutive years, it has been selected as one of the top 100 franchises worldwide by Franchise Direct.
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