Naturhouse bolsters its presence in Russia by opening a second store in Yekaterinbur
Madrid, 3 April 2018– Naturhouse, a company specialising in the sale of dietary products and dietary re-education, has opened a franchise store in the city of Yekaterinburg in south-eastern Russia. The group chose this destination because the city has been witness some of the highest levels of commercial development in Russia in recent years, thanks to its privileged location in the Urals.
The store is located in a shopping centre with considerable foot traffic in one of the city’s wealthiest residential areas, just a few metres from the football stadium where the FIFA World Cup 2018 will be held.
Naturhouse has a strong presence in Eastern Europe, with 551 centres, representing almost 24% of the group’s total. The greatest number of stores in the region are located in Poland, a country that has enjoyed Naturhouse’s commitment since the very beginning of its international growth. “This new step forward in Russia,” says Naturhouse chairman Félix Revuelta, “strengthens our position in an area where Naturhouse is already a consolidated brand, allowing us to grow in a country with massive potential.”
Naturhouse is a Spanish business group listed on the Spanish stock exchange that works in the diet and nutrition sector, with a proprietary and distinctive business model based on the “Naturhouse Method”. The method combines the sale of food supplements with free, personalised advice and monitoring from a qualified specialist. Since it opened its first shop in the Spanish city of Vitoria in 1992, Naturhouse has provided advice to more than 6,500,000 people. The company, which operates in 33 countries, had 2,360 centres at 31 December 2017, both directly operated and franchises. Naturhouse is the only diet food business to be present throughout the whole value chain, from product development and manufacturing to sales and customer assessment. This, alongside the business’ low investment requirements and an attractive return for franchisees, has meant the company has received numerous awards. For nine consecutive years, it has been selected as one of the top 100 franchises worldwide by Franchise Direct.
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