Naturhouse extends its operations to 27 countries with the opening of its first establishment in Switzerland
The leading company, which specialises in the sale of diet products and dietary re-education, forecasts net openings of 240 establishments between the 2015 and 2016 financial years.
At the end of 2014, the company had operations in 26 countries with 1,954 establishments, of which 92% were franchises, after registering 64 net openings in 2014 and hitting a new record
Barcelona, 26 March 2015.- Naturhouse, a company specialising in the sale of diet products and dietary re-education, continues its conquest of new markets. In the first months of 2015, the first Naturhouse centre has opened in Switzerland, bringing the tally of countries where the Spanish group has operations to 27, with around 80% of its revenues generated outside Spain.
This new development is another step forward in the intense process of expansion and international growth carried out by the company over the last two decades. As for the future, Naturhouse forecasts net openings of 240 stores between 2015 and 2016, both in the locations where the company is already present and in new markets.
In addition to the 27 economies where the company has operations, in recent years, Naturhouse has signed master franchise contracts with countries like Puerto Rico, Colombia and Tunisia, which, at the end of 2014, were in the product registration phase.
The group set a new record in 2014 in terms of the number of establishments, registering net openings of 64 establishments and reaching a network of 1,954 centres, of which 92% were franchises. This growth has meant the company increased its revenues and EBITDA in 2014 on a like-for-like basis* by 6.6% and 15.3% respectively, in comparison with 2013.
For Juan Miguel Pérez-Ilzarbe, Chief International Officer at Naturhouse, the secret of the group’s success is the considerable value it provides to franchisees given that “the brand enjoys international recognition; it uses its own, distinctive method, based on the Mediterranean diet, which can be applied to any market regardless of socioeconomic or religious conditions or diet; and it is the only company in the sector that is present throughout the value chain.” Of the franchises that are successful in their business, 90% renew their contract once its five-year period comes to an end.
Naturhouse is a Spanish business group, owned by Grupo Kiluva, that works in the diet and nutrition sector, with a proprietary and distinctive business model based on the “Naturhouse Method”. The method combines the sale of food supplements with free, personalised advice and monitoring from a qualified specialist. Since it opened its first shop in the Spanish city of Vitoria in 1992, Naturhouse has provided advice to more than 4,000,000 people. The company, which operates in 27 countries, had 1,954 centres as of 31 December 2014, both directly operated and franchises. Naturhouse is the only diet food business to be present throughout the whole value chain, from product development and manufacturing to sales and customer assessment. This, alongside the business’ low investment requirements and an attractive return for franchisees, has meant the company has received numerous awards. At the end of 2014, the company registered sales of €95.7 million and an adjusted EBITDA of €34.0 million**. For the last seven years, it has been selected as one of the top 100 franchises worldwide by Franchise Direct.
*This contemplates the impact of the acquisition by Naturhouse Health of the full capital of S.A.S. Naturhouse (French subsidiary under common control by Kiluva, S.A.), which took place in June 2014 and which was not part of Grupo Naturhouse Health’s scope in 2013, as if said acquisition had taken place on 1 January 2013 and the adjustments to remove the expenses and income registered during the period and considered to be non-recurring for a net amount of less than €0.3 million. **This corresponds to the amounts in the Consolidated Financial Statements of Grupo Naturhouse for the financial year ending 31 December 2014, with the provision made by S.A.S. Naturhouse registered in the accounts as if said provision had been made on 1 January 2014 and adjusted to remove these expenses and income registered in the 2014 financial year and considered non-recurring for a net amount of less than €0.3 million.